Currently, the fruit market in application of corrugated boxes is widespread, but low-quality fruit cartons do not have the visibility and market share equipment supplies in the market competition. Therefore, we must fully understand the importance and necessity of fruit packaging, fruit packaging and fruit brand building closely, really set the central printing and packaging brand awareness. Various fruit packaging should choose packaging materials, packaging design, fully consider the fruit characteristics, market characteristics, consumer psychology and other factors, and strive to give the packaging a strong visual impact and modern cultural taste, brand packaging, outstanding personality packaging to ensure quality and stability Printing Alliance. Brand packaging based, high-end packaging, personalized design as a breakthrough, establishing business development ideas specifications, fruit packaging industry will increase the overall level of printing technology. Development to the green, environmentally friendly direction. Today, in line with the ecological, environmental protection, health products become mainstream consumer, green packaging with their own advantages have become an important tool for fruit packaging printing direction for future development. Fruit green packaging should first consider whether there is conducive to saving resources, energy, human, material and circulation strength, whether it will fruit, environment, each circulation of the operator and the fruit contamination caused to consumers, whether it is conducive recovery, recycling or regeneration the use of other printing tools. In addition, fruit packaging corrugated boxes should also comply with the requirements under international corrugated Union environmental law, namely corrugated products should not have been covered or other processing, pulp and paper equipment supplies directly. Currently, in the fruit packaging industry manufacturers in the actual production is also increasingly focused on selecting recyclable, non-polluting packaging materials, in order to gradually achieve fruit green packaging and printing technology. The fruit packaging corrugated boxes for the promotion of high-quality fruit to go abroad, enter the international market, will play a huge role in promoting the printing market.